To do this they need people to be mindful as they make consumption decisions. Bath or shower? Bucket or hosepipe?

It is easy to measure total consumption, but accurate data on individual water consumption occasions is much harder. People simply will not log all their water consumption because it is too frequent.

Clickscape deploys to make data collection easy. With a simple touch of a button people record consumption and whether it was responsible, or not.

The data is useful, but the act of collecting it makes these unconscious decisions conscious, nudging behaviour change in the process.