Case Study

Target Beyond Day Parts

Know exactly when to land your message

Client –

Food & Drink

Client Need –

Demand Moments Targeting

Food and drink manufacturers plan NPD and marketing activity around granular understanding of time periods where needs are greatest (and most unmet)

Current survey techniques often require people to remember moments days and weeks ago, and lead to flat or blunt data.

Clickscape deploys to take teams into the micro moments. We know already that mid afternoon is a snacking occasion, but exactly when? And how does this vary by the kind of activity a person is doing?

Clickscape reveals this and dramatically increases precision in NPD, partnerships and messaging.

Client Feedback

The Results

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